We don’t help you “market” and “sell” your products or services. In today’s economy, that approach is both shortsighted and outdated. Rather, we help you make connections that expose new audiences to your offerings. From there, a loyal following and brisk business naturally follows.
Understanding the goals of our clients, and the needs and desires of their target markets, is at the core of how we operate.
When you have extensive expertise, it’s tempting to speak when instead you should be listening. We resist the urge and focus on learning all we can about our clients and their audience.
A vague idea of how to proceed is not a plan. We define an actionable strategy for our clients and then execute it.
The business landscape is constantly shifting, so we don’t hesitate to iterate. We’re experts at tracking moving targets.
With a background that includes stints as a travel guide, sales rep, publisher and currency broker, Boyd Tasker is the consummate relationship builder. That trait led to him founding Tasker International, where creating and nurturing connections for clients helps them grow their businesses and achieve impressive success.
Prior to launching Tasker International, Boyd spent 6 years at the World Market Center (WMC) in Las Vegas as Director of Leasing for the International Market Center (IMC). There he was responsible for the challenging task of keeping the many buildings on the 5.1 million sq. ft. campus filled with quality tenants. His renewing of the center’s relationship with Better Home Goods and implementing of a number of creative ideas for enhancing the buyer experience helped the center thrive.
Before his time at WMC, Boyd held a number of diverse roles including currency broker, where he managed in excess of $1.5 billion per day, Associate Publisher at Ziff-Davis magazines, Group Publisher at Hoyt Publishing, and Executive Director of Sales and Marketing for information technology firm Whereoware. In these positions he traveled extensively around the world, and was recognized for his dedication and success with a number of awards.
Concurrent with the founding of Tasker International, he is also a cofounder of Casa Wynwood and Wynwood Design Lab, a living breathing lifestyle laboratory in the Wynwood Arts District in Miami, FL which will debut during Art Basel 2015.
A native of the United Kingdom, Boyd arrived in the United States at the age of 18, and has experienced more of this country than many Americans! He has lived in Los Angeles, New York, San Francisco, Dallas, Chicago, and Las Vegas. He currently resides in Miami, where he rides his Harley to work each day and enjoys the food, the culture and getting up early to watch Premier League soccer matches with his dog, Bentley (while his lovely wife sleeps). Boyd’s favorite team? You’ll have to ask him. (Bentley favors Liverpool.)